White Wolf Returns, Freshly Embraced as the Official Licensing and Publishing Entity of World of Darkness

White Wolf Working Alongside Paradox Interactive as a Co-Publisher for Vampire: The Masquerade–Bloodlines 2; Tabletop Role-Playing Game Development Moving In-House

STOCKHOLM – MAY 23, 2025 – World of Darkness today announced that it is rebranding to White Wolf and is now the official licensing and publishing entity for all its transmedia properties, including Vampire: The Masquerade, Werewolf: The Apocalypse, and Hunter: The Reckoning. As part of the rebrand, White Wolf and Paradox Interactive are working together as co-publishers for Vampire: The Masquerade–Bloodlines 2, launching in October 2025. Additionally, World of Darkness tabletop role-playing game and IP development will move in-house, enabling the studio to expand and deepen its commitment to games and gameplay systems that complement its story worlds.

This marks a new era for White Wolf, empowering the brand to work closely with partners to create interconnected stories and develop more products for fans. White Wolf is unifying its vast story worlds and building on its legacy of celebrated entertainment properties that resonate with its audience.

Operating as an independent entity within Paradox Interactive, White Wolf oversees products set in World of Darkness story worlds across all major media, including video games, tabletop role-playing games, board games, streaming shows, and more. All White Wolf projects, licensed or published, will have direct access to the brand’s development resources and marketing support. White Wolf has access to a global network of distributors and partners, ensuring that World of Darkness fans worldwide can experience the brand’s compelling stories.

"The Wolf is back, baby! I’m incredibly excited and proud to bring back White Wolf as an independent business entity, taking the legendary World of Darkness IP portfolio into the future. Establishing a dedicated publishing wing for our internally developed tabletop role-playing games strengthens our already successful licensing business. This lets us develop both classic and new IPs faster and with a clearer long-term transmedia vision, always in collaboration with our passionate fans and partners," said Marco Behrmann, World of Darkness Executive Vice President at Paradox Interactive. "The White Wolf name echoes in eternity, with strong brand recognition across entertainment sectors, including game makers, licensing partners, retailers, and distributors. This rebirth is a huge win for our fans because it empowers us to create the products, experiences, and worlds they want to explore."

White Wolf is led by Marco Behrmann (World of Darkness Executive Vice President), Jason Carl (Brand Marketing Manager), Nikola Filipov (Director of Licensing), and other key members who have been instrumental in World of Darkness’ ongoing success. 

Originally founded in 1991, White Wolf pioneered deep, narrative-driven, and mature role-playing games with the launch of Vampire: The Masquerade, which became a breakout hit. After Vampire: The Masquerade’s success, White Wolf continued to expand its profound lore and worldbuilding, creating more standout properties, including Werewolf: The Apocalypse, Hunter: The Reckoning, and more. As White Wolf enters a new era, the brand maintains its roots with products that are high-quality, mature, and contemporary experiences. 

To learn more about White Wolf’s return, visit https://www.paradoxinteractive.com/games/world-of-darkness/news/white-wolf-announcement 

The press kit for White Wolf, including logos and banners, is available here.

About White Wolf

White Wolf is World of Darkness’s official licensing and publishing entity under Paradox Interactive, responsible for the tabletop role-playing games, video games, books, streaming shows, digital entertainment, physical products, and more. As White Wolf enters its next chapter, it brings World of Darkness’ IP closer to fans and empowers a new generation of storytellers to explore and expand its rich universe.

About World of Darkness

World of Darkness is a transmedia entertainment setting encompassing a number of modern fantasy horror franchises, including Vampire: The Masquerade, Werewolf: The Apocalypse, and more. Through tabletop role-playing games, video games, board games, literature, comic books, and more, these franchises tell mature stories in a dark supernatural fantasy layered over our modern world. Since 1991, World of Darkness has defined monster-perspective entertainment for a generation of fans. For more information, visit www.worldofdarkness.com.